Real Estate Alliance

ONE TO WATCH: REAL ESTATE ALLI

The Real Estate Alliance group, made up of local real estate agents and auctioneers around the country, is quickly making a name for itself as one of the leading property groups in Ireland.� In 2004 the group went from strength to strength with a growth rate of 40% in the year.� The groups’ membership has expanded rapidly to a total of 46 member offices nationwide.� As Real Estate Alliance increases geographical spread across the country the group has consolidated its aim of providing highly qualified local expertise on a national level. Coupled with the alliances growth in membership successes in the aim to provide specialists around the country in niche areas such as CPO’s, agricultural, marine and valuations, Real Estate Alliance is the property group to watch.

The groups biggest ever advertising campaign hit TV screens, radios and billboards across the country recentlyhighlighting that because of the groups profile and coverage, they can deliver a maximum number of potential buyers which is essential when selling your home. Phillip Farrell, Chairman of Real Estate Alliance, says; “with this advertising campaign we wanted to differentiate Real Estate Alliance from other property groups.� We wanted to illustrate the fact that when it comes to selling property Real Estate Alliance has a proven track record and our fully qualified members will give your property the attention it deserves.”

The continued emphasis on quality before quantity is a critical success factor for Real Estate Alliance.� The group aims to provide the best service through the most experienced, qualified and professionally recognised estate agents and auctioneers throughout the country.� All Real Estate Alliance members are members of the Irish Auctioneers and Valuers Institute (IAVI) or The Society of Chartered Surveyors (SCS) and, with one quarter of the alliances firms in business for more than a century, Real Estate Alliance offer thousands of years experience in property in Ireland.

An increase in geographical spread across the country has meant that Real Estate Alliance has consolidated its aim of providing local expertise on a national level.� The past year has seen a large increase in membership in the West and Mid-West regions withadditional Real Estate Alliance offices now in Longford, Roscommon, Leitrim, Mayo and Sligo.� The group is very strong to date in Leinster with over 50% of the groups members based in this region.� Having a strong presence in a variety of regions has lead to significant increases in referrals between various Real Estate Alliance offices across the country.� The ability for members to refer business through the network is allowing members to offer customers local expertise while also providing access to the national market. Other successful developments for the group in the past year include the election of Real Estate Alliance members Peter Tuohy, of Tuohy Real Estate Alliance, Westport, Co Mayo to the position of President of the Irish Auctioneers and Valuers Institute (IAVI) and John Dawson, of Dawson Real Estate Alliance, Tullow, Co Carlow, to the position of 1st Vice President of IAVI.� With five other ex IAVI presidents as members of Real Estate Alliance and with all members required to be members of the IAVI or SCS, as well as being fully bonded, clients are guaranteed extremely high standards with a Real Estate Alliance firm.

Watch out for the cyan and magenta sign of Real Estate Alliance at your local estate agents for a guarantee of quality and an assurance that with a Real Estate Alliance member your property will get the attention it deserves.

For further information on Real Estate Alliance or to find a Real Estate Alliance agent in your area log onto www.realestatealliance.ie - ENDS -

For further details please contact Kirsten Connolly, Plunkett Communications on 01 662 0335 or email kirsten@plunkettcommunications.com

NOTE TO EDITORS

Real Estate Alliance is a strategic marketing alliance comprising some of the country�s best-established auctioneers and estate agents.� Real Estate Alliance�s key focus is on locally-owned and established estate agents.� With one quarter of the alliance�s firms in business for more than a century, and with an existing IAVI president & five IAVI past presidents among the group�s members, the alliance is characterised by the established strength of its membership.� In addition, membership is only open to firms led by members of the Irish Auctioneers & Valuers Institute or the Society of Chartered Surveyors.� Clients of Real Estate Alliance members benefit from: Real Advice - Because member firms are locally-rooted and independently owned, they have first-hand market knowledge that ensures clients make only the best-informed real estate decisions. Real Commitment - Member firms are well established, leading local businesses built on delivering the best results for their clients. Real Service - Real Estate Alliance member firms have the detailed understanding of the local property issues facing clients to ensure that they provide a superior range of client services. Real Professionalism - As Ireland's highest-qualified property professionals, Real Estate Alliance sales staff are members of the IAVI or the SCS, the representative bodies for Ireland's top property professionals. Real Confidence - IAVI members complete far more property transactions than any other professional group. Real Estate Alliance member firms harness this transaction volume to seize opportunities and speed the transaction process for you. Real Coverage - With more than 400 professional staff in 40 offices located nationwide, Real Estate Alliance member firms can provide the best real estate advice locally and nationwide.

NOTE TO EDITORS

Real Estate Alliance is a strategic marketing alliance comprising some of the country�s best-established auctioneers and estate agents. Our key focus is on locally-owned and established estate agents. With one quarter of the alliance�s firms in business for more than a century, and with an existing IAVI president & five IAVI past presidents among the group�s members, the alliance is characterised by the established strength of its membership. In addition, membership is only open to firms led by members of the Irish Auctioneers & Valuers Institute or the Society of Chartered Surveyors.

Clients of REA members benefit from:

Real Advice

- Because member firms are locally-rooted and independently owned, they have first-hand market knowledge that ensures clients make only the best-informed real estate decisions.

Real Commitment

- Member firms are well established, leading local businesses built on delivering the best results for their clients.

Real Service

- Our member firms have the detailed understanding of the local property issues facing clients to ensure that they provide a superior range of client services.

Real Professionalism

- As Ireland\'s highest-qualified property professionals, REA sales staff are members of the IAVI or the SCS, the representative bodies for Ireland\'s top property professionals.

Real Confidence

- IAVI members complete far more property transactions than any other professional group. Our member firms harness this transaction volume to seize opportunities and speed the transaction process for you.

Real Coverage

- With more than 400 professional staff in 40 offices located nationwide, our member firms can provide the best real estate advice locally and nationwide.