Real Estate Alliance recently launched its new advertising campaign for 2006. The national property group, comprising 46 members nationwide, is spending �150k over the coming weeks on national and local press and radio advertising to ensure that Real Estate Alliance is front of mind as the busy property season gets underway.
The campaign begins on 5th February and includes slots on national radio stations, Radio 1 and Today FM, as well as ten local stations around the country. The campaign, devised by Generator Marketing, focuses on the fact that Real Estate Alliance agents are always thinking about property, even when they�re not in the office.
Eimer O�Keeffe of Real Estate Alliance commented; �with the property market so competitive at the moment it�s important that we are able to compete on a national platform. Real Estate Alliance ensures we have a presence in the local media, which is so important to us, but also raises our profile nationally.�
In-store posters, brochures and direct mail is also being designed for the group, ensuring that Real Estate Alliance�s cyan and magenta colours are visible nationwide.
Real Estate Alliance had a hugely successful year in 2005 with annual sales figures reaching in excess of �4billion. The group registered in excess of �2.5billion in residential home sales in 2005, with new homes a particularly strong area with total group sales of �1.1bn.
For 2006 Real Estate Alliance will continue its focus on quality, with the longest established, most professionally qualified estate agents around the country, with all member firms being allied to I.A.V.I / S.C.S.
Real Estate Alliance member firms draw on vast experience in offering clients a top class service in residential, commercial, valuations, sales, purchases, lettings, agricultural lands as well as land development for housing sites, acquisitions, planning, zoning and professional consultancy, including rent reviews, arbitrations, CPO�s, lease renewals and appraisals.
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For further details please contact Kirsten Connolly, Elevate PR on (01) 662 5652 or email kirsten@elevate.ie or eimer@realestatealliance.ie on 086 8249040
NOTE TO EDITORS
Real Estate Alliance is a strategic marketing alliance comprising some of the country�s best-established auctioneers and estate agents. Our key focus is on locally-owned and established estate agents. With one quarter of the alliance�s firms in business for more than a century, and with an existing IAVI president & five IAVI past presidents among the group�s members, the alliance is characterised by the established strength of its membership. In addition, membership is only open to firms led by members of the Irish Auctioneers & Valuers Institute or the Society of Chartered Surveyors.
Clients of REA members benefit from:
Real Advice
- Because member firms are locally-rooted and independently owned, they have first-hand market knowledge that ensures clients make only the best-informed real estate decisions.
Real Commitment
- Member firms are well established, leading local businesses built on delivering the best results for their clients.
Real Service
- Our member firms have the detailed understanding of the local property issues facing clients to ensure that they provide a superior range of client services.
Real Professionalism
- As Ireland\'s highest-qualified property professionals, REA sales staff are members of the IAVI or the SCS, the representative bodies for Ireland\'s top property professionals.
Real Confidence
- IAVI members complete far more property transactions than any other professional group. Our member firms harness this transaction volume to seize opportunities and speed the transaction process for you.
Real Coverage
- With more than 400 professional staff in 40 offices located nationwide, our member firms can provide the best real estate advice locally and nationwide.
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